Private equity firm Gauge Capital has invested in luxury sunless tan brand Loving Tan, forming a strategic partnership and recapitalizing the business.
WHO: Sunless tan brand Loving Tan was founded by Joanna Hinton in 2010 and is headquartered in Brisbane, Australia. The brand's products, best known for their high-quality solutions with professional-grade efficacy, are found in prestige beauty retailers as well as online.
Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: business services, food & consumer, government & industrial services, healthcare, and technology. The firm manages more than $2.0 billion in capital.
IN THEIR OWN WORDS: “We are so excited about the future partnership with Gauge and the opportunities for Loving Tan. The brand was founded on the mission to deliver the highest quality products, and we feel this dedication to quality forms a strong foundation to drive the brand to the next level,” noted Loving Tan CEO Hilary Daly. “Gauge’s history and experience in beauty and personal care will allow Loving Tan to accelerate growth with a partner that understands Loving Tan’s vision for the future and embraces our commitment to providing our customers with the best products possible.”
James Jackson, Partner at Gauge Capital, added, “Loving Tan has built an impressive brand and portfolio of products that we are incredibly pleased to partner with. The team’s track record of product development, innovation, and quality is exceptional, and we look forward to helping support this continued investment in the future.”
“We couldn’t be more excited to partner with the Loving Tan team and Hilary to build upon the market success of Loving Tan’s products,” said Reilly McAllister, Vice President at Gauge Capital. “We believe there is a significant opportunity to build the Company into a global personal care platform through both organic growth and additional acquisitions.”
DETAILS:
